Digital Marketing

HTML Template building

Here’s the HTML email we’ll be building, feel free to fork the pen and use it yourself. Bear in mind that when we’re viewing this template through a web browser we’re much less likely to run into problems than with email clients.

 

  1. Begin Your HTML Email Document
  2. Create the Body and Main Table
    1. A Note on Using CSS Padding Shorthand
    2. Adding the Main Table
  3. Create the HTML Email Template Structure and Header
  4. Create the Content Area
  5. Style the Email Template Footer
  6. Style the Text
  7. Run Some Tests

Landing Pages Creations

One-page websites with a special purpose are known as landing pages. Consider them an online business card or flier for yourself or your company. You can use them to promote or sell a product or service, to sign customers up for your email list, or just to provide folks a means to contact you. Landing pages can also be used as a component of a bigger marketing campaign. Individual landing pages are used by big brands to target different types of customers.

Social media marketing

The use of social media platforms to connect with your audience in order to promote your brand, improve sales, and drive website traffic is known as social media marketing. This include creating compelling content for your social media profiles, listening to and connecting with your followers, analysing your outcomes, and running social media ads.

 

The Five Core Pillars of Social Media Marketing

  • Strategy
  • Planning and Publishing
  • Listening and Engagement
  • Analytics
  • Advertising

Search engine optimization

In simple terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use Google, Bing, and other search engines to look for products or services linked to your business. The higher your pages’ exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company.

Using this beginner’s guide, we can follow these seven steps to successful SEO:
  • Crawl accessibility so engines can read your website
  • Compelling content that answers the searcher’s query
  • Keyword optimized to attract searchers & engines
  • Great user experience including a fast load speed and compelling UX
  • Share-worthy content that earns links, citations, and amplification
  • Title, URL, & description to draw high CTR in the rankings
  • Snippet/schema markup to stand out in SERPs

Content strategy

The high-level planning, implementation, promotion, and ongoing management of the content lifecycle to support major business activities is known as content strategy. It’s essentially your company’s strategy for using content to generate traffic, leads, engagement, sales, and other business objectives.

Your content strategy defines:
  • What you’re trying to accomplish
  • Who you’re trying to reach
  • What types of content you’ll publish
  • How your content will support the brand
  • The ways in which your content will be differentiated
  • How you will promote and amplify your content
  • The metrics that define success