Account Based Marketing
How to implement account-based marketing
Below is a step-by-step guide to setting up account-based marketing.
Step 1: Identify your high-value target accounts
These are the major accounts that have the greatest potential to boost your company’s income.
Step 2: Conduct research on those accounts
Get a clear picture of their customers’ needs and pain issues, as well as where they are in the customer journey.
Step 3: Develop customized marketing campaigns
Develop creative assets that will resonate with the target account, based on the information you gathered during the research phase.
Step 4: Run your customized marketing campaigns
Launch your campaigns to the target account.
Step 5: Measure your customized marketing campaigns
Analyze the statistics to see how effective your campaigns are.